Musicians often approach marketing with a sense of entitlement, expecting fans to take specific actions. However, this isn't how marketing works. Instead of expecting results, musicians should orchestrate their marketing strategies. Though marketing can seem overwhelming from a creative perspective, artists instinctively understand the necessary steps. Let's dive into the concept of CTAs (Calls to Action) and how they can transform your music career.
You Are the Pied Piper!
Imagine yourself as the Pied Piper, playing a sweet tune that compels the mice to follow you wherever you go. This is the essence of an effective CTA.
What is a CTA?
A CTA, or Call to Action, is a prompt that encourages your audience to take a specific action. For musicians, the primary CTAs you'll use throughout your career are:
Follow
Signup
Purchase/Buy
Subscribe
Value = Action!
The value you provide determines whether potential and current fans will follow your CTA. Think of your content as a combination of material quality (audio and visual) and spiritual quality (the content's essence).
How to Use a CTA
CTAs should be verbally stated, placed strategically, or insinuated. Effective placements include:
Comment section - First comment pinned to the top.
Description/Caption section.
Verbally mentioned in the video or content.
Bio of your social media page.
Making Your CTA Effective
CTAs should be integrated into a funnel system and supported by a strong internal reason for the action. Without a funnel system beyond a simple follow CTA, your efforts may be wasted. Additionally, understanding the purpose behind your CTA ensures its effectiveness, helping you level up your operation.
Determining Factors That Make It Work
The success of your CTA relies on talent, quality, consistent endurance, and frequent engagement. Without focusing on these factors, the rewards will be minimal.
What About Going Viral?
Going viral hinges on relevancy. It's like catching a big fish with the right lure at the right time. While going viral is unpredictable, providing quality service and creating relevant content should be your primary focus.
Realistically, How Much Can You Make?
Your earnings depend on the product's quality and its perceived value at the time. It is what it is.
How Long Will It Take?
The journey to your goal may take time, but it will help you grow as an entertainer, artist, and content creator. Focus on providing value rather than worrying about time, and manage your expectations accordingly.
Here’s What You Should Do!
Place a CTA in the first comment slot right after posting your content.
Include a CTA in your video.
Add an evergreen or current CTA in your bio link.
Implement a funnel system like Manychat or create your own.
Check out my CTA!
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If You Add These 4 Steps to Your Content Planning
You will build a contact list of people who genuinely care about you, identifying your superfans and understanding the potential cash flow available to you.
If You Keep Making Content the Same Way
You'll leave fans underserved and miss out on potential earnings, stifling your career growth.
Conclusion
With this knowledge, you can fix your marketing strategy to generate income. Go forth and be successful!
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