In the music industry, success often feels like an elusive target, with countless artists yearning to create hit records but lacking the blueprint for success. While many creatives find themselves stuck in a cycle of imitation, there's a transformative approach that can turn ordinary tracks into addictive masterpieces. The secret lies in understanding and implementing intentional songwriting techniques that target listeners' deepest desires, craft memorable hooks, and create an emotional connection that keeps fans coming back for more. This revolutionary method not only enhances your music's impact but also guarantees a stronger connection with your audience, potentially transforming your career from forgettable to unforgettable.
Spinning the block on your target listener Like this!
The #1 mistake music creatives make is not setting their intentions on a target listener when they write. This leads to records with mixed emotions in the lyrics and production. While it's great to write or produce with the impulse of inspiration, this doesn't always result in high-level reception. You need to learn how to cultivate and control that impulse. Define your target listener as an avatar you're pursuing so your songs can develop maximum audio dopamine levels. Hint: Focus on your past perceived voids.
Target their desires, it’ll create a fan for life!
The truth about music listeners is they desire what they think they miss or lack. While artists often write from an emotional standpoint, listeners primarily care about their own desires. Although it's enjoyable to write solely from inspiration, when you want to touch people's minds and hearts, you must target their desires. If you don't, you'll struggle to engage your listeners. But if you hit the right notes, they'll be captivated and listen over and over again. Hint: Desires are the pathway to dopamine.
Newsflash: we don’t know what the subject is!
The one thing they don't tell creatives entering the music industry is that listeners often want to reduce their mental effort when enjoying music. When the subject matter is unclear or doesn't match the listener's desires, they can't truly focus on your song. If they can't focus, they'll stop listening. You must align the subject matter with the listener's desires and target audience. Do this, and you'll notice your songs resonating with people more quickly and easily than ever before. Why? Because you're reducing the mental work their brains need to do to process your music.
What’s the hook gone be?
Veteran writers and producers create simple, clear, and catchy hooks. Why? Because they've moved past the "more is more" phase—which is where you are now. Wordy hooks might sound cool to you, but to listeners, they're a reason to skip. Listeners subconsciously ask: Is it melodically sound? Is the lingo good? Is it easily repeatable? Is it singable? Is it memorable? Can it stick in their minds for up to 24 hours? If your song can do that, you've got the essence of a great audio dopamine producer and music product.
Why should I be so intentional?
Many of you resist being intentional because you're ego-driven—it's all about "me, me, me." However, it's crucial to remember that your fans and customers pay you, not the other way around. That's why it's essential to sit down, focus, and be intentional about what you're writing and producing.
But the customer doesn’t know what they want, right?
People often quote Steve Jobs saying customers don't know what they want, but this isn't true. Customers always know what they want—they desire the fundamental human needs expressed through songs. It's your job to deliver these desires through your music. Humans are predictable, so if you want to be creative, focus on these basic desires: money, security, sensual and sexual fulfillment, creative expression, power and influence, community, relationships, love, wisdom, knowledge, understanding, and inner peace. Most people prioritize the needs at the bottom of this list because they're in survival mode.
But what about innovation and being different?
Innovation and uniqueness are technical achievements, while human desire is rooted in spiritual and emotional foundations. This core element remains constant. Over the years, technology has revolutionized the sound of music, but the emotions expressed through lyrics have remained unchanged. The fundamental human desires conveyed through music are timeless.
Here’s what you can do to improve.
Meditate on your writing and production process, and frame it in this way.
Set the right intentions when you produce, and when you write.
Always keep the targeted listener in mind when creating the song.
This will increase all the royalties in the accounts that many of you have created with my 60 day record label system so join the 2000 others who’ve done so already.
Powerful results of writing this way.
Writing in this manner increases placements. It increases streams and uses, and it also increases revenue and royalties. You’ll find yourself amongst the great writers very very fast so much so that it might shock you.
What’s it going to cost in failure
If you continue to take the low road, you’re gonna exert a lot of energy and effort on songs and records that nobody wants taking a blow to your ego and your spirit you mentally suffer. Sometimes to the point where a creative cannot stand it and eventually bows out of the game.
The Transformation
Some of you may have been struggling with unclear records, too many words in your hooks, lack of melody, or unmemorable songs. However, if you apply these methods, you'll transform your music career to heights you never thought possible. Remember, people don't listen to the "best" songs—they listen to the songs they can understand the quickest.
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