In the fast-paced world of music marketing, many artists and new labels fall into the trap of over-complication. Overwhelmed by the myriad of options and strategies, they often resort to conventional methods, blending into the crowd rather than standing out. However, success in the music industry demands a different approach. To truly make your mark and rise above the noise, it's crucial to refine your marketing strategy. In this blog, we'll explore three simple yet powerful steps that can revolutionize your music marketing efforts and help you carve out your unique space in the industry. Get ready to transform your approach and watch your career soar!
Breed Curiosity
The first trick is breeding curiosity. Many artists know this as showcasing their talent, shooting music videos, and creating music-related content. However, many artists stop here, which usually causes a bottleneck in their marketing without our next simple trick. If you want to succeed with your marketing, you've got to make it past this step—otherwise, all your promotional efforts are stifled.
Enlighten people
The second trick is enlightening people. Many artists are afraid to do this because they're afraid to show their true selves. They're afraid to peel back the layers of their onion, but without enlightenment, listeners don't actually become fans. They just become semi-supporters. Enlightening people means telling your story, explaining who you are, what you stand for, and what you aim to become in the future. This allows supporters to become true fans and pushes your promotional and marketing efforts forward.
Call Them To Action
The last trick is calling supporters to action—encouraging them to buy something. Most of your supporters already know how to stream your music, but now you need to engage with them and show them how to take action by purchasing something that will give them a better experience of you. Many artists and new labels fail at this because they can't see beyond serving everyone through streaming. Remember, at the end of the day, your goal is to sell to paying customers.
This seems too simple. What’s the catch?
There's no catch—these are the top three areas where all artists and new record labels bottleneck. If you master these three phases, you'll see your career skyrocket without a shadow of a doubt.
What do I call them to action for?
You need to understand that you're calling potential supporters, fence-sitters, and current fans to action—specifically, to purchase something that gives them a better experience of you than what they've already seen on social media. This requires effort on your part to create an experience you can sell directly to supporters and potential fans. It takes work, but once you accept this, your music career will become more fulfilling.
What happens if I just stop at streaming?
You can stop at streaming if you want to. However, it will be a hard uphill battle. The profits you gain will never be enough to outweigh the effort and money you put in to create awareness and get people to stream in the first place. This is why many quit—the work becomes too exhausting and the reward is too low.
Here’s what you can do.
For every three pieces of content that showcase your music, create one piece that tells the story behind your work—why you made it or what inspired you. This approach will increase fan retention and boost word-of-mouth promotion. Once you've implemented this strategy, come back and repeat the process.
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If you focus on all three steps at one time
As long as your music is genuinely good, your career will grow rapidly—almost magically. Others might think you're an overnight success, but it's simply a matter of science: showing people what you can do and explaining who you are.
If you continue to only showcase your talent and sell to everybody
You'll put yourself in a position where you begin to resent the industry, the fans, and the very act of creating music. Over time, it will become less enjoyable, and eventually, you'll bow out with bitterness.
The Transformation
Armed with this information, you'll be able to transform into the next hottest artist on your regional scene. You'll start buzzing, stand out, and carve your own space among the already successful artists in your genre or subgenre.
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