Never Waste Another Dollar on Spotify Playlist Promotion (Finally Solved!) | Record Label AI
- Casey Graham
- 1 hour ago
- 6 min read
If you're losing 70-90% of your playlist promotion budget with curation services that sell you broken promises, you're not the only one. The truth is, the curator-to-artist relationship is the main culprit, and today, I'm going to show you a tool that will not only eliminate this issue but also increase your playlist placement percentage!
Here's how most curation services work: You pay a fee, and playlist curators listen to music and decide if they like it or not. The truth is, most curators know within about 5-10 seconds if your song is going to meet their standards. They don't need to listen for 90 seconds to figure it out.
However, here's the bigger problem: Once they've decided they don't like it, your money is gone — and that's how you've lost your investment. Wait! But what if your music is dope but gets lost in the sauce of countless submissions that curators can't keep up with?
All of this causes great and terrible artists to become frustrated with the whole process.
The outcome of all of this is lost potential revenue — money you worked hard to raise and the time it took to get that money.
When I was running playlist promotions, I was doing it manually, and at the time, I wasn't paying. I was exchanging my song and getting added for sharing their playlist with my followers. While this is tried and true and still works, it takes time.
Now, imagine if I had to pay each playlist owner differently for this feedback exchange. While they like my song, they might forget about me among all of the other artists they have to listen to that day, take payments from, and provide feedback.
However, when I came across Record Label AI's Playlist IQ tool, it blew my mind because it solved all of those issues, plus it's backed by over 10 years of experience in this space. They save you time because you don't have to do it manually, money because if the playlist owner doesn't express interest in your song, you don't pay, and you don't have to worry about different payment methods. On top of that, you're talking to real playlist owners because Record Label AI are experts in selecting non-botted playlist curators.
The steps are simple:
Buy your credits
Select your playlist plan and submit
Check your campaign status and summaries
Let me break it down a bit more.
Buy your credits
All you have to do is buy your credits first. Once you have credits in the system, you can begin paying for your feedback exchange. The cool thing about this is, as you go through the process of submitting — as we'll talk about later — your credits get put into an escrow, so if the playlist owner doesn't like your song, you don't lose money! This is a GAME-CHANGER! Now you don't have to sit on the fence of playlist promotion anymore, because if your music isn't selected, even though it was heard, you get to keep your money! Sounds like a win-win to me. If you go with a lot of other popular outlets, like SubmitHub or Groover, they take your money for the submission and submit on your behalf. If the playlist owner doesn't like it or likes it but doesn't add it, it doesn't matter — your money is gone, and there is nothing you can do about it. That's their service. This is why many artists say playlist promotion is a scam or choose to do it themselves manually. This step alone is going to keep your budget controllable.
Select your Playlist campaign and submit
Prior to Record Label AI's Playlist IQ tool, you didn't have a choice to select the playlists you wanted to be on — it was just shown to you. However, now you can choose lists that will be a good fit for you. All you have to do is choose how many credits you want to use on your campaign, search for your Spotify track link, and upload an MP3 for the AI to auto-tag it with timestamps and lyrics.
Next, select your main genre, sub-genre, and language. Then check the box that says your credits will be moving into an escrow account — that I talked about earlier — and finally give the AI about a minute and begin selecting your playlist curators for the campaign.
That's all you have to do — no more searching and emailing, maintaining an email list, or picking out bad playlists from good ones, none of that stuff. If you didn't use all of your credits for the campaign, you can transfer them back to your user balance.
Approve/Deny Playlist Owners & Review Campaign Status and Summaries
All that you have left to do is approve or deny your playlist owners' requests and read their feedback. A high use of credits typically leads to higher placements, but this is ultimately up to the curator. Each playlist is issued a range of possible streams that are calculated by an in-house algorithm from Record Label AI based on hundreds of real data points from Spotify playlists. So you're not left in the dark wondering if this playlist will work out for you or not.
After approving the lists, the curator has 3 days to answer your order. If they don't get back to you in time, you get your money back! Now, sit back and review the campaign statuses. They will contain all lists you're on, the feedback given, the estimated streams, entry positions, and much more. You can favorite the list if you get a great return, or if you've gotten great business from the curator. This improves their trust score with other promoters.
The Mistake to Avoid
The biggest problem is wasted money and relationship management — that's why most playlist promotional campaigns fail. It's all because of flawed promotion platforms that exist. If you continue to pay for your promotional campaigns before you get the service, you'll continue to lose money, and I don't know about you, but I don't want to blow money into the wind to see what sticks. I want to know that it went to the right place. So you need dedicated tools and strategy. If you do all of this manually, it's not going to hurt you, but you will be losing precious time that you can't get back.
Why You Must Fix This NOW
As the industry starts to move toward streaming 2.0 and the Direct to Consumer era, effective playlist promotions will be a key component of successful D2C Campaigns. So, a system that effectively uses your resources and delivers them efficiently will be key going forward. This is necessary because you will need more money allocated for direct-to-consumer promotions, and you will need every penny accounted for from playlist promotion.
Here's what you can do!
You've got a few options: Keep wasting time and money using top playlist promo sites that over-promise and under-deliver (like, say, Playlist Push), or do it yourself and take a LOT of time doing it manually, or get Record Label AI's Playlist IQ tool to make dollars and sense of this entire process.
Record Label AI has been tested through and through, so it works flawlessly. It's the backbone of legendary digital promotions company Omari MC. They've heavily vetted their playlists for bots and have quality control parameters to make sure no illegal activity is taking place. They utilize a two-tier non-payola system to remove the guilt and stigma, so there is a real exchange of feedback.
They've given you the best of both worlds of SubmitHub & Groover — by allowing you to see the playlists before you submit — and Omari, YouGrow, & Boost Collective by keeping their promise of maximizing your chances at getting the most streams possible with your budget.
On top of this, they have taken detailed stats from hundreds of Spotify playlists and made a proprietary formula to estimate the possible streams a playlist can deliver to your song based on the position in the list you are placed in!
What's it going to cost to do it yourself
As I've said before, I've done this myself manually using tools like Playlist Supply. It works — it just takes a lot of time to do. It causes distraction in the process and forces you to stay organized and on top of every playlist with your own system, which in the end gives too much time for second-guessing to come in and deter you from your goal. That's why Record Label AI's Playlist IQ Tool will be the best promotional tool you have in your arsenal. So you don't have to choose between quality service and making sure your money is well spent.
At the End of the Day
If you were struggling with getting your songs playlisted and didn't know where to start, the Playlist IQ tool by Record Label AI is the best tool for advanced promoters and new artists to gain traction for their potential hit songs to have a chance at life.