LaRussell’s Stock Strategy Could Fund Your Label (Here’s How)

If you’re having issues funding your music projects, you’re not the only one—and you’re definitely not the last. Today, I’m going to break down the LaRussell stock method, explain how this high-level crowdfunding method in disguise can work for you, and show you how you can use this method to fund your projects.

Currently, you’ve probably asked family and friends for donations. Maybe you even got access to my funding partners in the community or the 60-Day Record Label program and received funding. But somehow, it’s still not enough. It’s frustrating that it requires so much to fund your projects. Welcome to Business 101. This is just the price you pay to be a musical influencer. Whereas other types of influencers can just grab a camera and get started, you can’t.

So, the lack of money is causing you to miss out on producing a quality product. But to be honest, it’s not working for you because you’re not being as resourceful as you can with funding opportunities for your project. When you don’t have money, you partner. Don’t be selfish. 100% of nothing is nothing.

Now, this concept is not new by a long shot—in fact, it’s what the music business thrives on. I used to watch a lot of Shark Tank episodes and wonder why artists couldn’t do the same thing until I realized they do. It’s actually done at record labels in their deals, specifically licensing deals. But the difference is: how could you do this independently, get the money without a bank, maintain your operation yourself, and pay out your investors? The truth is, you can. It’s called crowdfunding, but not with GoFundMe. You have to do this manually. Until you get up to a royalty exchange level.

You see, it’s simply a record label licensing deal in reverse. Instead of record labels investing in your masters and holding them hostage until you pay off your investment, you get to keep your masters in your possession and pay off your investors. I know this because, 3 years ago back in the NFT craze three years ago, I posted a few videos that broke this concept down over time, including one called “**Is the Lil Pump Mona Lisa #NFT a bad deal? W/ Opulous and Ditto Music”**, which explained this concept using blockchain. I also showed you How to Valuate Your Music for Music Investors and NFTs, and How to Pitch Music to Investors and NFT Investors. If we speed it up to last year, I made a video called Drake has OVER 20 LLCs and Corporations! Here’s Why!. At the 11:50 mark, I explain how Drake can sell stock in the company. BOOM!

Getting investment from fans and even friends and family in this way is incredible and revolutionary, but you must be EXTREMELY RESPONSIBLE AND ACCURATE WITH YOUR REPORTING AND PAYOUTS. Because if not, all hell can break loose!

You need a company to do business with

You may be excited right now and feel like you can start doing this without a company, but let me slow you down, player. You’re going to need at least an LLC for this method of funding. You don’t want to dive into these waters without a life jacket. Without this company, even a lawyer wouldn’t suggest you do a funding deal like this. You’re going to need security in place while you’re taking investments from people—just in case somebody gets disgruntled with the process. We don’t want them coming after you; we want them coming after the company. Even if you don’t set up an LLC using my method—which I recommend you do—take this step for your personal security. Because at this point, you don’t need a .380; you need everything in the Kalashnikov family! Adding this to your arsenal opens up your opportunity by 50% simply by having it. That’s the power of an LLC

Decide on a percentage to retain

Now that you’ve got your LLC set up, you’re going to have to put on your big boy and big girl pants and part ways with the ownership shares in your album. However, you can keep your ownership if you’d like and do a revenue share of the album as well. Still, you’re going to have to part ways with the one thing you’d like to keep to get money, and that is shares. Just shift your mindset from filling your pockets to growing your brand for bigger opportunities. That’s the type of mindset this funding option takes. That’s probably why you may be stuck on the idea that this won’t work—but it does. Once you become comfortable with this decision and mindset shift, doors to your future will open like never before.

Evaluate your album and price your shares

Next, you’ll want to evaluate your album and price the shares accordingly. Now, to be frank, you may believe your album is worth nothing because nobody knows you, and for the overly optimistic you may think your album is worth a million. That’s great for optimism but not for your investors. Investors part with money logically more than emotionally, so they are going to perceive the value of your shares as they are and as you are. However, we are seeking $100 per 1% share minimum, and you can go up from there. This makes your album worth $10,000. I bet you can see the picture coming together now. Deciding on a share price makes the goal appear in your crosshairs, and now you can feel the power of this coming to life. I feel you! But you can’t forget what’s coming next.

Don’t forget you have to pay these people

Many artists may think they can run off with the money, but the biggest mistake they can make is not understanding that these people will be lifetime shareholders, which means they get added to the copyright registration — unless they are royalty shareholders and you retain all ownership. You can’t skip this step. This misunderstanding comes from a lack of knowledge about how this industry works. If you run off on your plugs, your brand image will go down the toilet, and it may be a long road to fish it back out. On top of that, a court order may be headed your way to remedy the problems you’ve caused.

You’re going to need an attorney to craft this deal and the contracts that go with it — no doubt about that — and you’ll need in-house royalty administration. Lastly, you’re going to have to be totally honest with yourself about how you’re serving your investors and what running off on the plug will do to you legally and image-wise.

Again, this is a genius way to raise money for your projects before or after your release. But do it responsibly.

What the future holds for the Larussell Stock Method

If you’re ready to take a step like this, it will fund your business very quickly and put you ahead of the game in terms of what’s possible—especially in the D2C shift. You get to remove all the limitations the industry places on independent artists, and you’ll have a chance to live to fight another day with extreme power and financial backing. Everyone can do this, even if you’ve never released a project. If you’re afraid to take this step, it’s okay, but you can’t unsee and unhear this option after watching this video. You know it’s a possibility, and I want to help you with the first step so you can secure your foundation to make this deal and grab some extra funding while you’re at it.

Here’s what you can do!

I don’t want you to hope because that pushes action further into the future. So, are you an action taker, or are you a hoper and a wisher? If you are, jump into the 60-day record label program to build your personal record label just for you. This way, you can secure funding from our partners and build the foundation to secure funding in a deal just like this one. If you’ve got a message and a passion to share with the world, why stop it in its tracks? Click the link beneath the video, and I’ll see you on the inside.

Additional steps to consider

Now, there are other things to consider, like in-house royalty administration, payout methods such as ACH, your offer and proposal, and further defining where the royalty stream will come from—whether it’s D2C only, streaming only, merch only, or all of the above. This is what creative funding is all about. Keep your mind open to all the possibilities at hand.

Anxious Apprehension

It’s natural to feel apprehensive about trying something new, especially when the stakes are high. Take some time to map out your offer percentage, how much you want, what ownership you’re comfortable with giving away (or not), and what revenue streams you’re pulling from to ease your anxiety. Plus, remember: people may initially hesitate due to uncertainty or lack of understanding, but this is precisely why education and transparency are key. By clearly outlining the benefits and addressing their concerns upfront, you can build trust and encourage participation in your investment opportunity. This way, you’ll feel confident moving forward, knowing success is within reach—because every successful endeavor starts with a leap of faith combined with a solid strategy to back it up.

What’s it going to cost to do it yourself

I recommend you go back and watch all of the YouTube videos I mentioned earlier. I want to save you from yourself, but I also want to educate you on this process. Because if you go down this road yourself to save money, you’re going to have massive gaps. Trust me, this is not something a weekend warrior can do. You need help—whether it’s from me and the 60-Day Record Label, my funding partners, your crew of folks, your lawyer, and so forth. You will need counsel with this deal, but when it’s done, nobody will be able to tell you anything because not many artists get to this level of funding. It’s usually those who are finished with their major label careers and know how to put out a successful album independently with private funding. They are doing this exact method.

At the End of the Day

If you were struggling with a creative way to fund your project from the ground up while keeping your independence, you now have the means to become the greatest financially savvy independent artist you’ve always wanted to be.