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Writer's pictureCasey Graham

It's Actually Pretty Easy to Get Ahead of 99% of Music Artists.



Every artist that I know wants to become known worldwide if they can! But the Roadblocks can be emotionally and mentally damaging. We all can sing in unison to that pain. However, if you want to change your current outcomes, then we’re gonna have to change your mindset to make this work in three simple switches.


1% of music artists are not smarter than you, they have vision!

What if I told you that the top 1% of artists don't see things from the bottom up, but from the top down? This means they have vision. They can see the entire picture of their completed journey before they even begin. Then, they step out on that vision and build upon it. This is what we call being a visionary! It's why it may seem like things are happening very fast for them. When they start, they pursue their vision while including all the people who will assist them on their way up. You should do the same. This approach allows you to finish at a high level, rather than starting from the bottom and creating music first. Instead, you're creating music for the vision, which avoids putting strain on the creative process and prevents a difficult rise to the top.


1% of music artists desire to build a career without themselves.

Did you know that to have a successful music career, you must build it with a team in mind rather than trying to fill every position yourself? What 99% of music artists do is attempt to handle every role on their own, believing this approach will lead them to their million-dollar goal. While this might sound admirable, the truth is, nobody is truly self-made. It's better to go far with a team than to go fast alone. Those who try to sprint solo might reach six figures but risk burnout. In contrast, those who take it slow and bring on the team members they need can make it to $1,000,000+ and beyond.


1% desire to change people's lives not their own. The question is why?

The hidden truth about the top 1% of artists is that they desire to improve and change people's lives with their music, not just their own. They think from this perspective because they inherently know they'll get all the riches they desire as long as they change people's lives by "feeding" them. To many, this seems counterintuitive to the creative process. However, if you focus on the people first and yourself second, it will begin to change your life drastically.


What if I don’t have a vision?

Chances are you're saying this because your vision was limited or just small, and you're afraid to admit it. Everyone has a vision. Yours might not have been as big as you thought, but everyone has one. Even if your vision isn't huge, that's not a good reason to avoid it. Fulfilling that vision will give you a labor of love rather than a job you hate. On top of that, you'll become a valuable source for others in the industry—one that will keep you paid!


I’m a loner and I don’t like networking!

It's okay to be a loner—chances are your career won't be as big, and that's okay too. If that's what you want, pursue a smaller career. It will still be a labor of love as long as you follow your vision. However, if you're solely chasing a dollar amount, you're in for a long and frustrating journey.


But my art is supposed to be about me, not the people!

You can make your art all about yourself, which classifies you as an indie artist. However, remember that it's not you who pays you—it's the people. If their experience of you isn't great, they'll treat and pay you accordingly, forever keeping you in the indie artist category.


Here’s what you can do!

I want you to recall the vision you had when you decided to pursue music. Write out that vision and create a list of all the people you'd need to achieve it. Finally, write down why your five-year-ago self would listen to the music you're creating now. This exercise will help you develop a sense of purpose for your music.


Powerful Payoff

The purpose you clarify will fuel your drive.

The drive you generate will attract team members.

Finally, the team members you gain will help you produce revenue.


What’s it going to cost in failure

Without a clear purpose in this journey, discouragement will quickly set in. You'll expend considerable effort, leading to physical and mental exhaustion. Your mind will start doubting your abilities. This downward spiral stems from a lack of drive, absence of team support, and failure to generate revenue.

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