Millions of music artists are wasting money on ads every day across the internet, leading many to believe that the music industry is broken and unsuitable for indie artists. However, the industry isn't broken; artists are missing a key structural point in their operations. While fast attention is tempting, cultivated attention is far more beneficial.
Understanding the 10th Crack Commandment
"Number ten, a strong word called consignment Strictly for live men, not for freshmen If you ain't got the clientele, say 'Hell no' 'Cause they gon' want they money rain, sleet, hail, snow"
Consignment in Music Promotion
Consignment is an agreement to pay a supplier of goods after the goods are sold. As a music artist, you are the supplier of entertainment via ads. When it's time to pay the ad company back for using their platform to gain attention (the consignment fee), you often shortchange yourself, leading to a loss rather than a gain because there is no plan for conversion.
Clientele and Product
Without the clientele to flip the ad, you're using the ad to get the clientele to flip the product, but you don't actually have the product. Your initial product, a follow, was really just a free sample.
Live Men vs. Freshmen
Live Men: Bosses who understand what a sales funnel is.
Freshmen: Those seeking attention via ads without understanding sales funnels.
The Fake Club Flyer Experience
Paying for ads before the foundation is built is like advertising a great club experience, but delivering a disappointing one. Advertisement is effective only after you have a place built for people to come and experience you.
Knowing When to Say "Hell No"
If you don't have a sales funnel built or planned out at least to the CTA (Call to Action) and understand the value you will get from the CTA, DO NOT SPEND THE MONEY!
Two people want their money rain, sleet, hail, snow!
The advertising platform.
The clientele, who expect value or a product.
What Should You Do?
Study the process of sales funnels and figure out what you're going to flip for the money spent to gain attention.
How do I do this and make it simple?
Good Advertisement → CTA → Opt-in Page → Upsell
Use your CTA to make people follow you, but go further and engage those who genuinely want to connect on a more personal level. These are your new clientele who now crave your audio content.
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Building vs. Bleeding Money
If you build the funnel, you will begin to make money hand over fist as you grow, provided your music and entertainment experience is valuable. If you never build the funnel, you will always bleed money in your advertisement process, whether paid or organic, leading to a swift decline.
Conclusion
By understanding and implementing a proper sales funnel, you can turn your losses into gains. If you weren't getting a return on your invested capital before, you now have a strategy to turn things around and ensure your music career flourishes.
I love this breakdown, just from a glance, can’t wait to get into it.