What's the Deal? Finding your target audience!
Music artists and Labels want to connect with their target audience but the question is how do you even figure out who they are? Where do you start? How can you overcome this frustrating dilemma? Every artist should understand how to solve this and quite frankly it's so easy that it's staring you in the face every day! It took me years to figure out how to find my target audience until I just started putting my talents on display. After I did that people would start to show up like clockwork every time. Developing several acts including myself and this show has allowed me to come to a conclusion about how to find a target audience.
So let’s hop right in.
Your fans are a reflection of you.
Whatever you like, they like in some way, shape, form, or fashion.
Your age +/- 10 years
People naturally can tell how old you are within a 10-year window so they know what they are looking at.
Your regional location to up to a 500-mile radius
When people hear you speak they can tell which area you come from and dialects can change every 300-500 miles.
Your lifestyle interests.
If you are interested in something someone in your audience 9 times out of 10 is into the same exact thing.
Now here’s the hard part where are they?
Alright, inspector gadget here’s a clue, use your lifestyle interests to find out where they show up! Let your interests lead the way. Some of your interests will be stronger than others but the beauty of finding your tribe is all in the journey.
Once you’ve found them, what do you want from them? Are they going to buy something from you? Do they want a freebie? Or maybe they just want to hear your story by way of your music.
How do they stay?
How does a woman or a man stay with you to survive? By necessity! Necessity is driven by a quality factor. Which interests do you have that the consumer needs to survive and thrive to the next day? Secondly, is your music of a certain quality that makes the listener add you to their playlist to keep listening? Can you cut through the noise of all the other new artists and new music out there?
If you can answer these questions, then you are on your way to creating a fanbase that will stay around for quite some time.
I hear you but...
What if I'm too unique? In most cases, you're not as unique as you think you are however you may be to niche which creates a smaller listener base.
I'm too old to make music? You're actually not. It all depends on how you market yourself and the music. Everybody won't be a super star but you can be a successful artist.
Can I still do this for a record label? Sure but you can only use this formula based on the artists or type of music you sign.
Let's Work!
Use this simple formula to start looking for your fanbase!
if you need detailed help with this then you can always book a call with me
At the end of the day
A Targeted fanbase leads to more qualified listers and fans. That leads to more attention and money for you and your team. More money leads to more growth and that is what we want at the end of the day!
If you put your cart before the horse meaning if you continue to promote your music without finding this targeted market first, you will continue to make your journey much much harder.
All in All
In the beginning, we didn't have a clue about who our fans were and looked like. Now you have something that every artist wants a clearer picture of their core fanbase and a means to find them.
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Video Copyright © 2022 Casey Graham (www.musicmoneymakeover.com)
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