As more artists explore Direct-to-Consumer (D2C) platforms to sell their music directly to fans, the question of which platform to choose becomes crucial. In 2026, the battle between Even and Bandcamp has become a focal point for artists and labels alike. Both platforms offer unique advantages, but which one aligns better with your needs? In this blog, we’ll break down the differences between Even and Bandcamp, focusing on discovery features, revenue share, app functionality, and more, to help you make an informed decision.
Discovery vs Limited Discovery
One of the primary differences between Bandcamp and Even is how they handle music discovery. Bandcamp functions as a discovery platform, allowing users to explore and find new music based on their tastes. This is great if you're an emerging artist hoping to get noticed by new fans. However, for established artists, this can also mean more distractions as fans might discover other artists before finding your music.
Even, on the other hand, offers limited discovery. The platform prioritizes the newest releases, pushing them to the forefront while placing newer artists in the background. This helps in reducing the noise for fans who are specifically coming to your page to purchase music. However, this model may challenge consumer habits as many are used to discovering music through streaming platforms.
Previews vs No Previews
Another major difference is how these platforms handle music previews. Bandcamp allows users to preview songs before purchasing, which can be a double-edged sword. If a fan doesn’t like what they hear during a preview, you might lose a sale even after promoting your music on social media.
Even takes a different approach by offering no previews. Instead, it encourages artists to use social media to share snippets and build anticipation. This strategy aims to protect artists from overexposing their music to non-believers, while also creating a sense of nostalgia, reminiscent of the old record store days. With no previews, the music stays within the community of dedicated fans, potentially increasing the chances of making a sale.
Projects vs Singles
Bandcamp is versatile in its offerings, allowing artists to sell albums, EPs, and singles. This flexibility makes it an all-in-one platform for music sales.
Even, however, is currently focused on projects rather than singles, emphasizing a full artistic experience. This focus on complete projects allows listeners to immerse themselves in the artist’s vision, although Even is working on incorporating singles into its platform.
Revenue Share
When it comes to revenue share, both platforms have their pros and cons. Even simplifies the process by bundling all costs into a single 20% fee, which covers payment processing, profit share, mechanical licensing, and performance licensing payments. Bandcamp, on the other hand, splits these costs, taking a 10% cut for profit while excluding payment processing fees. Although both platforms end up with similar overall costs, Even's model is more inclusive of music publishers' needs.
The Apps
In terms of app functionality, Bandcamp currently has the upper hand with a more intuitive interface. However, Even’s app is still in its early stages, having only launched a few months ago. This gives Even the opportunity to develop a user-friendly D2C app tailored to the needs of today’s artists and fans, free from legacy constraints.
Do They Offer Fan Communities?
While Bandcamp does not offer fan communities, Even has introduced a community feature currently in beta. This could be a game-changer for artists looking to engage more deeply with their fans.
Addressing Common Concerns
Some artists may be concerned that the lack of music previews on Even will make it harder to sell their music. However, with a strong social media strategy, this concern can be mitigated. By previewing content creatively through videos and social media posts, artists can build anticipation and drive sales.
Another concern is the 20% fee Even charges, which some might consider steep. However, this fee covers essential services, including payment processing and licensing fees. When you consider these added benefits, the fee becomes more justified.
Handle Your Cash Flow
These services cause an uptick in cash flow provided if your promotion and music is done well. So, If you're a music creative or executive looking to build your label or publishing company in 60 days or less, with a step-by-step fool proof process, Grab the 60 Day record label course and get it done today! You gain the ability to get real funding, prevent yourself from getting screwed contractually, and keep the middle man out of your pockets. Click the link below to get started right now! If you’re skeptical grab the free guide, "10 Ways to Increase Your Record Label Profits," a free split sheet comes with the download!
Conclusion
If you were previously undecided about which platform to use, you now have the insights needed to make a more informed choice. Whether you value Bandcamp’s discovery features or Even’s streamlined, no-preview approach, both platforms have something unique to offer. The key is to align your choice with your artistic and business goals, ensuring that your D2C strategy is tailored to your needs. As the music industry continues to evolve, getting ahead of the curve with the right platform can make all the difference.
Kommentare