15 Ways To Boost Your Music Career (That You're Not Doing)

Are you a music industry professional looking to boost your career and cash flow? You're not alone. Many in the industry feel discouraged, unsure of how to take their success to the next level. But don't worry - we've got you covered. In today's episode of the Money Makeover Show, we're diving into 15 game-changing strategies that can transform your income and propel your music career forward. Whether you're an artist, producer, or label owner, these tips will help you navigate the industry's challenges and unlock new opportunities for growth. So, if you're ready to turn your passion into profit, tune in and discover the secrets to boosting your music career that you might not be implementing yet.

Improve your recording quality

Improving your recording quality makes your music more pleasant to the listener's ears. It also helps you compete with more professional recording artists and bigger record labels. This, in turn, elevates you in the consumer's mind, leading them to consider you better than average. As a result, they're more likely to choose you over lower-grade artists.

Improve your song quality

While improving your recording quality enhances the listener's experience, improving your song quality establishes your brand in the minds of consumers and listeners more effectively than the average or novice writer who doesn't grasp the importance of a great song and melody. This also boosts your income from publishing.

Protect & Catalog your assets

Protecting and cataloging your song assets serves multiple purposes. It secures your work, organizes and pre-approves your catalog for potential licensing and leveraging opportunities, and allows quicker access to your entire repertoire. This organization opens up more use cases for your music, ultimately creating more opportunities to generate income from your creations.

Develop your ability to make great content consistently.

Many artists don't enjoy creating content, but developing your ability to consistently produce high-quality material is crucial. If you can strike a balance between quality and quantity, you'll establish a name for yourself. This will also generate more curiosity and awareness about who you are and the music you make. Ultimately, this leads to increased sales and opportunities overall.

Add team members to increase output

Although we may start by doing the work ourselves in the music industry, we cannot succeed without a team. To increase your output, you'll need to add team members. However, it's important to note that team members don't have to be paid consistently—they can be paid on a case-by-case basis or on a percentage basis. This approach allows you to hire more people early on, rather than waiting until you have the money. A better team leads to better sales, which in turn leads to more money.

Focus on selling to fans first

It's true that many artists focus on getting streams first, prioritizing themselves and putting money in their pockets. However, it's important to note that while everybody wants to stream music—whether it be for free or paid—more money is actually made when music is sold to fans who genuinely want it, rather than to people who just want a convenient free sample. Therefore, when you're making music, you always want to create not only for yourself and what you like, but also for the fan and what they would pay the most for. This approach ensures there will always be checks and balances on the quality of material that you put out.

Develop a music product

While music streaming offers a free, convenient sample for listeners, real money is made when music is developed into a product. This could be sample packs or physical media. The key to making significant money in the industry is figuring out how to transform your music into a product that can sell for more than $0.0038 per stream.

Develop a sales funnel to capture fans

Many creatives have never heard of a sales funnel. However, sales funnels are what capture sales online, and nearly everyone in the world has encountered one. As an artist, if you want to capture value from your listeners, you'll need to learn how to develop a sales funnel. This funnel will guide fans into your world, gather their email and contact information, and eventually secure their financial support. Without a sales funnel, it will become nearly impossible to sustain yourself as an artist in the music business.

Decrease your production costs

Decreasing your production costs will boost your income on the backend of your sales. This is why many artists choose to work with a single producer to reduce expenses. At the same time, as mentioned earlier, hiring team members on a percentage basis is another way to cut production costs. These strategies allow you to increase your profit margin.

Decrease your production time

Decreasing your production time allows you to bring more products to market much quicker than most artists. If you combine this with decreasing production costs while maintaining high recording and song quality, it will be nearly impossible not to have a high success rate with your music. Lower production times allow you more time for other tasks that require your attention as an artist. This, in turn, keeps your income consistent.

Develop a winning mindset - you can only fail if you quit

Not everything in the music game is physical—some of it is mental. If you develop a winning mindset where you believe you can only fail if you quit, you'll last much longer in the industry. This mindset gives you more tenacity to push forward. A winning mindset is hard to shake; it's difficult to throw off course because it makes you much more resilient throughout your journey.

Develop a brand mindset - not an artist mindset

Recording artists are recording artists, and we understand that. However, if you develop a brand mindset instead of focusing solely on songs or products, you'll shift your focus to the customer experience. A brand is all about how customers enjoy or interact with your product and store that memory in their minds. Therefore, if you can develop the mindset that you're not only an artist but a brand—or not just a record label, but a brand—you'll naturally focus more on the customer experience. This approach enables us to generate significantly more cash flow in the process.

Build your record label structure

All of the steps discussed so far are crucial, but none of them matter without a proper business structure to support your record label. With the right structure in place, you can not only collect cash flow but also protect your rights and grow beyond a personal side business. This approach opens up more business opportunities and avenues for income growth. If you need help building a business structure for your record label, tap the link beneath this video that says "60-day record label course" and get started today.

Learn to develop systems

If there's one thing that can save you in this whole process, it's systems. Systems are designed to help you save time, save money, and make your production, creative process, and sales process a lot easier, simpler, and more efficient. You cannot have true success in this business without systems attached to your record label structure. Without them, everything falls apart.

Develop a way to acquire emails

For a personally-run record label or recording artist, emails are a key factor in making money and nurturing your audience. While fans can be engaged on social media, true fan relationships are built in private spaces away from the public eye. This allows you to speak directly to them, and email is the easiest way to do this before creating fan communities. Email marketing often produces more sales than social media announcements because dedicated fans are more likely to spend money on what you offer them.

Learn how to nurture your fanbase

The key here is that if you learn how to nurture your fan base, you'll have what's called a better LTV or lifetime customer value. This means your fans will stick around much longer than if you just show up on social media. Fans want a different experience than your average consumer or sampler on social media. If you give them this exclusive experience off social media and you're consistent with it—just like you are with social media—they'll stick around much longer. You'll mean a lot more to them, and they'll mean a lot more to you, especially when it comes to your pockets.

Tools for Independence

If you're a music creative or executive looking to build your label or publishing company in 60 days or less, with a step-by-step foolproof process, Grab the 60 Day record label course and get it done today! You gain the ability to get real funding, prevent yourself from getting screwed contractually, and keep the middleman out of your pockets. Click the link below to get started right now! If you’re skeptical grab the free guide, "10 Ways to Increase Your Record Labels Profits," a free split sheet comes with the download!

Using all 15 steps

By implementing all 15 of these steps, you'll significantly increase your chances of achieving million-dollar status as a personal record label owner and recording artist. These strategies will help you boost your revenue and maximize your earnings from your music career.

Only using five steps

If you implement five steps or fewer from this video, you'll still see progress. Granted, it may be slower, but slow movement is better than no movement. However, you should strive to make all these steps work consistently in your operation.

Your Transformation

If you were struggling to increase your fan base and revenue from music, you now have 15 ways to transform your career, income, and record label. These strategies can help you evolve into a small, major independent label that gets noticed among the bigger independent and major labels.